Filed under: Business, Airlines, Budget Travel, Consumer Activism

Recently, I was asked by a news service if Airfarewatchdog would be interested in providing airfare statistics on various routes to compare average airfares from month to month and year to year.

I don’t think this was the answer they were hoping for, but this is what I told them:

It’s really, really hard to get accurate, meaningful airfare statistics. In fact, it’s pretty much impossible. There are so many different types of fares sold, such as consolidator (bucket), corporate, and negotiated fares, in addition to published airfares. And airlines do not divulge, for competitive reasons, how many seats they actually sell at what fares on what routes. The airlines’ published fares are public record, and they do report overall revenue figures for the airline as whole, but ticketed fares route by route, or airport by airport? My friends who are airline insiders tell me it’d never happen.

As Singapore Airlines spokesperson James Boyd explains, “When an airline launches a sale, it’s an attempt to grab market share. An airline would never publicize how many seats were sold at what price on what routes, because it would give competitors too much information.”

The best one can do is to compile sales data from large ticket sellers, such as Expedia, Travelocity and Orbitz, route by route, and figure out what consumers actually paid for their tickets over various time periods. Still, this data will not include all fares sold to the public (in addition to the fare types mentioned above, airlines are increasingly selling special promo code fares on their own web sites in order to drive web traffic and undercut the third party online agencies). And none of the online travel agencies sell Southwest Airlines’ or Allegiant Airlines’ fares, so that’s another missing piece of the puzzle.

Continue reading Lies, damned lies, and airfare statistics

Lies, damned lies, and airfare statistics originally appeared on Gadling on Tue, 12 Jan 2010 09:00:00 EST. Please see our terms for use of feeds.

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